Why Is Branding Important?
Branding is the heart and soul of your company and every interaction your customers have, is telling them something about your brand. It’s important to ensure that whatever your brand is, that it is consistent above all else!
What is a brand?
By having a brand, you are giving your customers an idea of what you stand for and it allows you to tailor the customer experience for them. Branding is your story, and if your story isn’t consistent, your audience will easily be able to tell and it starts to cause breakage subconsciously. Your logo is also very important. You need one that captures the essence of your brand while still be something that people can easily identify.
The importance of consistency
Here’s the thing. Consistency with a brand is a lot of work and it can even be annoying. Some of the biggest brands in the world such as Apple are a great example of how consistency works so well in a brand. Every interaction your customers have with your brand whether it’s online or in-person should match and that includes your Logo, Font, Colors, and even wording.
How to create a brand
You can either have an idea in mind, but not know how to create a brand that fits what you are trying to achieve, or you can be quite happy with the design of your product, but not always happy with the packaging or the way it is presented to the customer. No matter what stage in the process you are at in your business, you can always start! A good place to start should be writing down how you want the customer to feel when interacting with your business, how does your personal style fit in, and what do you want to be known for? Once you have these things figured out you can then begin to crafting your brand and making a difference!
Branding is something that a lot of business owners neglect, for a number of reasons. It’s easy to ignore, hard to know where to start, or even expensive to implement. Don’t make the same mistakes. Build it. Stay focused on it, and if you get overwhelmed we are more then happy to step in and help!